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it attempts to meld all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, and social media, through their respective mix of tactics, methods, channels, media, and activities, so that all work together as a unified force. It is a process designed to ensure that all messaging and communications strategies are consistent across all channels and are centered on the customer.
Integrated Marketing communication
Managing and coordinating the entire communication process requires a unifying mechanism. This is where integrated marketing communications comes in IMC improves the company‟s ability to reach the right customers with the right message, at the right time, in the right place. IMC produces a stronger message consistency and greater sales impact. It touches on every way the customer can possibly come in contact with the brand. What IMC does is basically to wrap communications around customers and helps them move through the various stages of the buying process. The organization simultaneously consolidates its image, develops a dialogue and nurtures its relationship with customers.
Customer enjoy same message every where, they find about our business and start understanding our communication objectives with a single message.
Customer find the same message, hence start reacting to it by watching it everywhere, people start discussion increasing brand engagement.
It just don’t stop at more business watching your same message again and again, people start liking, endorsing and trusting your brand claims.
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